JBR Plastic Mold & Molding recently took part in a highly impactful training program aimed at fostering business innovation and growth. The program featured expert-led lectures and immersive company visits that provided invaluable insights into the current economic climate and successful business models.
The training kicked off with participants introducing themselves, quickly creating a warm and engaging atmosphere. The program featured lectures by distinguished professors from the School of Business Administration at Huaqiao University. Professor Jinlong Chen, a Ph.D. advisor, and Professor Changjun Yi, the Dean, delivered compelling talks on "Corporate Development Trends Amidst Domestic and International Economic Situations" and "Business Models." Through rich examples and engaging language, they imparted critical knowledge, leaving participants deeply enlightened.
Quanzhou, one of China's top ten industrial cities and a
manufacturing hub in Fujian Province, is the birthplace of the "Jinjiang Experience." To better understand this renowned development model and the innovative strategies of benchmark enterprises in Fujian, participants, including representatives from
JBR Plastic Mold & Molding, engaged in immersive visits to leading companies like JOMOO, ANTA, and Hengan Group. These visits provided an in-depth look at their production operations, digital transformations, and innovative approaches, offering a glimpse into the dynamic industrial landscape of Jinjiang.
The program also included cultural tours of Quanzhou's ancient city and the Jinjiang Experience Museum, where participants were immersed in the rich Minnan and Maritime Silk Road cultures. The spirit of "Dare to Lead, Strive to Win" that characterizes the Jinjiang Experience left a profound impact on the participants.
The training was universally praised by attendees, who found the blend of theoretical knowledge, practical experience, and cultural immersion to be exceptionally valuable. Professor Jinlong Chen emphasized four key points for businesses: during prosperous economic times, companies should invest in equity; during downturns, they should be willing to liquidate assets; in good times, companies should focus on profitability; and in bad times, they should prioritize survival. Professor Changjun Yi inspired participants by highlighting the importance of a well-suited business model, which he identified as a critical factor for a company’s success.
The practices of JOMOO, ANTA, and Hengan Group reinforced the message that for sustained development, companies must innovate, build strong brands, and undergo management reforms. Success lies in focusing deeply on a specific field, honing technical expertise, accumulating experience, and building brand strength, all of which are essential for maintaining a competitive edge in the market.
JBR Plastic Mold & Molding remains committed to adopting these insights as it continues to refine its business strategies and contribute to the ongoing success of the plastic mold and molding industry.
